For nearly three decades, African Travel Concept (ATC) has been creating luxury holidays that celebrate the beauty, diversity, and unyielding spirit of Africa.
Working from our home base in Cape Town, South Africa, our mission has always been simple: to give travellers from around the world the best possible African experience, one which is authentic, comfortable, and deeply memorable.
This year, that mission has received a remarkable and much-appreciated nod.
ATC has been named a World’s Top 100 Travel Agency for 2025 by the prestigious Luxury Lifestyle Awards, alongside leading tour operators worldwide.
While we’re deeply honoured by this recognition, it feels less like a finish line and more like a reflection of the values that have guided us since 1997, values that include consistency, care, and an unwavering commitment to the people and places who make this continent so special, as well as the intrepid travellers who trust us to guide their holiday experiences.
Born from a Deep Love for Africa
ATC began as a small team with a big dream: to share the beauty and warmth of Southern Africa with travellers in a way that is both respectful and riveting.
Over time, we’ve grown into a trusted destination management company, assisting and welcoming discerning travellers from around the world, especially those visiting from the United States, the United Kingdom, and Europe.
Despite our growth, our ethos hasn’t changed.
We remain proudly local, with many of our team members living and working in the destinations they represent. Their first-hand knowledge, relationships, and love for Africa form the very foundation of every journey we design.
Thoughtfully Made African Adventures
Luxury, to us, isn’t about excess but rather about giving you an experience that has depth.
From spotting the Big Five in a private reserve, to drifting over Namibia’s red dunes in a hot air balloon, or enjoying the stories told by a local winemaker in the Cape Winelands, ATC designs African safaris and luxury holidays that invite travellers to slow down and truly experience Africa.
Our partnerships with trusted names like Grootbos Private Nature Reserve, Londolozi Game Reserve, Rovos Rail, and Fairmont Hotels & Resorts allow us to offer travellers exclusive, smooth experiences suited to each their pace and passions.
Alexander Chetchikov, President of the World Luxury Chamber of Commerce, praised ATC’s approach, stating, “African Travel Concept exemplifies the excellence that the Luxury Lifestyle Awards celebrate. Their ability to blend adventure, luxury, and heartfelt service creates unforgettable memories in Southern Africa. We’re thrilled to recognise their dedication to quality and innovation in luxury travel.”
Travelling with Purpose and Care
We believe that travel should leave behind nothing more than footprints.
ATC partners with lodges and operators who share our vision for sustainability and community upliftment.
One partnership that is especially close to our hearts is with Kerith Retreat, a sanctuary providing care and support for individuals facing mental health challenges.
Through such collaborations, we strive to ensure that every tour contributes positively to the traveller, to the land, and to the people who make these special experiences possible.
A Shared Milestone
Being named world’s top 100 travel agency in 2025, alongside our 2024 award for Best Luxury Safari Tour Operator in Southern Africa, is a proud moment for our team.
But for us, the true reward is seeing travellers return with stories, smiles, and the best kinds of memories. This honour belongs to our team, our partners, and, most importantly, our clients who trust us to bring their African dreams to life.
