African Travel Concept Wins the Prestigious Best Luxury Safari Tour Operator Award

Recently, African Travel Concept took home the prize for the best luxury safari tour operator at the Luxury Lifestyle Awards. Having been in the industry since 1997, this award is another much-appreciated acknowledgement of the team’s hard work, and our unyielding dedication to giving our guests only the very best holidays on the African continent. 

This prestigious honour further solidifies ATC’s reputation as a pioneer in creating the sort of luxury safari experiences that mix adventure, luxury, and an impeccable personalised service.

A Triumph Rooted in Passion and Expertise

Luxury Lifestyle Awards has recognised ATC African Travel Concept not just for our mastery when it comes to creating the perfect African holiday itinerary, but also for our profound commitment to client satisfaction. 

Anita Streich, who is the Managing Director of ATC African Travel Concept said “We are both thrilled and honored to receive this recognition from Luxury Lifestyle Awards. Our mission has always been to provide our clients with exquisite luxury and unforgettable experiences in Southern Africa. This award reflects our team’s hard work, dedication, and deep passion for the region we love so much.”

Guided by an expert team with an intimate understanding of each of the destinations on offer, ATC takes travellers on exclusive journeys that have guests seeing the iconic “Big Five” up close, staying in opulent lodges, and soaking up every moment they spend in Africa.

Out-of-the-Ordinary African Safari Ideas for 2025

Safari. Redefined.

From romantic honeymoons spent deep in the wild, well away from the rest of the world, to family-friendly safaris made with the family in mind, African Travel Concept goes above and beyond to ensure that every journey is both unique and personal. We focus on delivering exclusivity and comfort, by creating opportunities for travellers to fully experience each destination in the way that best suits them.

Alexander Chetchikov, President of the World Luxury Chamber of Commerce, praised the company’s innovative spirit, stating, “ATC African Travel Concept exemplifies the standard of excellence that the Luxury Lifestyle Awards stands for. Their ability to combine adventure, elegance, and heartfelt service, creating lifelong memories in the heart of Southern Africa, sets them apart as a true leader in luxury safari experiences. We are thrilled to recognize their dedication to quality, innovation, and unforgettable client experiences that continue to elevate the luxury travel industry.”

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For those yearning for a safari that is luxurious but still close to the untamed beauty of Africa, ATC promises an African holiday nothing short of magic. 

The honour of receiving the Best Luxury Safari Tour Operator in Southern Africa is not just an accolade but a testament to the transformative experiences that await those who book a tour with us.